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Aquí podrás saber más acerca del mundo del neuromarketing.

Bigger Brains Don’t Mean Higher IQ

Bigger Brains Don’t Mean Higher IQ

Artículo extraído de: http://neurosciencenews.com/brain-structure-size-iq-2889/ As early as 1836, the German physiologist and anatomist Friedrich Tiedemann, in an article in the Philosophical Transactions, expressed his opinion that “there is undoubtedly a connection between the absolute size of the brain and the intellectual powers and functions of the mind”. With the advent of brain imaging methods (e.g., MRI, […]

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SERT Gene Magnifies Psychological Impact of Life Events

SERT Gene Magnifies Psychological Impact of Life Events

People with a certain type of gene are more deeply affected by their life experiences, a new study has revealed. The findings challenge traditional thinking about depression, showing what might be considered a risk gene for depression in one context, may actually be beneficial in another. Researchers at the University of Melbourne were interested in […]

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Less Anxiety and More Optimistic Outlook for People With Larger Orbitofrontal Cortex

Less Anxiety and More Optimistic Outlook for People With Larger Orbitofrontal Cortex

Feeling anxious? Check your orbitofrontal cortex and cultivate your optimism. A new study links anxiety, a brain structure called the orbitofrontal cortex, and optimism, finding that healthy adults who have larger OFCs tend to be more optimistic and less anxious. The new analysis, reported in the journal Social, Cognitive and Affective Neuroscience, offers the first […]

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Learning New Information is Easier When it is Composed of Familiar Elements

Learning New Information is Easier When it is Composed of Familiar Elements

Carnegie Mellon psychologists uncover critical relationship between working memory and strength of information ‘chunks’. People have more difficulty recalling the string of letters BIC, IAJ, FKI, RSU and SAF than FBI, CIA, JFK, IRS and USA. The well-established reason is that the amount of information we can hold in our short-term or working memory is […]

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Neuromarketing y Lujo: aspiraciones, estatus y neuronas

Neuromarketing y Lujo:   aspiraciones, estatus y neuronas

Por: Asdrúbal Huerta Gallango El lujo como constructo social es difícilmente definible. Es una de esas cosas que todo el mundo sabe qué es pero que es difícil de precisar (como el arte o la estética). La mayoría de los textos que se han escrito sobre el lujo han tenido como disciplina de partida la […]

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Primer Foro de Neuromarketing en la Cd. de México

Primer Foro de Neuromarketing en la Cd. de México

¡No te pierdas el Primer Foro de Neuromarketing en la Cd. de México! Los Mejores Expertos que harán que tu marca se posicione en la mente de los consumidores ¿ya AGENDASTE tu visita al Primer Foro de Neuromarketing? Para que se animen, conozcan el temario: http://www.neuromarketingforum.com.mx/index.html http://www.neuromarketingforum.com.mx/index.html

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Researchers Grasp How We Hold Objects

Researchers Grasp How We Hold Objects

Neuroscience News It’s been a long day. You open your fridge and grab a nice, cold beer. A pretty simple task, right? Wrong. While you’re debating between an IPA and a lager, your nervous system is calculating a complex problem: how hard to grasp the can. We never know exactly how heavy or slippery an […]

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Mathematical Model for Robots with ‘Bacterial Brains’

Mathematical Model for Robots with ‘Bacterial Brains’

Neuroscience News July 29, 2015 Forget the Vulcan mind-meld of the Star Trek generation — as far as mind control techniques go, bacteria is the next frontier.In a paper published in Scientific Reports, a Virginia Tech scientist used a mathematical model to demonstrate that bacteria can control the behavior of an inanimate device like a […]

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