Neuromarketing participation in ESOMAR’s International Market Research Day through AMAI Mexico
On May 5 (2021), Neuromarketing participated with a presentation for the International Market Research Day of ESOMAR, an international organization that encourages the advancement and promotion of social and market research.
Paper resulting from an investigation carried out using online neuroscientific methodology, where the perception and emotions of young men and women were evaluated after a new approach to gender roles.
Description of the antecedents of machismo in social behaviors that transcended advertising as fixed standards and stereotypes that reinforced an unequal society.
Description of online neuroscientific methodologies and the sample used in the study.
Discover the emotional activation generated by traditional and disruptive gender roles in the target as well as the acceptance or rejection of these new ideas.
Highlights of the case study
Conclusions, recommendations and lessons for a better future.
Discover with us the impact that this new approach will provide for a socially responsible Marketing.
You want to know more? We invite you to see the presentation at the following link: