Now you can evaluate strategically each stage of your brand, product, or service

Find out what your consumer really thinks and feels.

MEET OUR SOLUTIONS

We strategically evaluate each stage of your brand, product, or service. We will help you create a unique experience.

desarrollo-de-productos

Product development

 Organoleptic evaluations and attribute analysis

  • Flavors
  • Fragances
  • Textures

 

Branding

Branding

  • Image and positioning
  • Purchase and consumption drivers
  • Brand loyalty
  • Corporate reputation
  • Influencers
  • Celebrities
  • Speeches
ejecucion-pdv

POS execution

  •  Planograms and shelves
  • Shopper journey
  • Customer & shopper experience
  • Sensory marketing
  • Materials
diseño-material-impreso

Design of printed and digital material

  • Logos
  • POP Material
  • Packaging
  • Tags
  • Catalogs
nmkt-head

User Experience

Products/services

  • User
  • Shopper
  • Customer

Digital offer

  • Social networks
  • Websites
  • Apps

 

tvad

Offline and online communication campaigns

  • Creative paths
  • Animatics
  • Radio, TV, digital spots
  • Infomercials
  • Programs

 

organizational

Organizational

  • Organizational culture
  • Company motivations
  • Internal communication
  • Work environment
  • Leadership styles
  • Diversity and inclusion
votos

Politician

  • Image and positioning of candidates and parties
  • The power undecided voters
  • Evaluates the effectiveness of campaigns
celular

Online Solutions

  • Image and brand positioning
  • Brand health
  • Branding 
  • Evaluation of creative paths
  • Performance evaluation
  • Political campaigns
  • Social pulse
abbott
banco-mexico
bayer-nmkt
BBVA-NMKT
bIMBO
citibanamex
coca-cola
coca-cola-femsa
colgate-palmolive
ford
GEPP
holcim
idea
kelloggs
LALA-NMKT
pepsico
sanofi
santander
sat
seguros-mty
sigma-alimentos
itesm
toyota
telcel
quo
UIC
“I have been able to verify that Neuromarketing has a high level of innovation, application of new technologies, high commitment to the tasks entrusted to it, professionalism and constant adherence to ongoing objectives”
- Coca Cola Femsa
“In Neuromarketing, we have found the commercial partner who has provided us with the answers with the foundation, scientific rigor, and reliability that we were looking for to know the Shopper as the central axis of the value equation”
- Coca Cola Femsa, Category Development
“The study carried out with the Neuromarketing company was carried out with good standards of quality and utility (...) and complying with the objectives set”
- BBVA Bancomer, Market Research
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WOULD YOU LIKE TO BE OUR COMMERCIAL PARTNER?

Complement your research proposals and add Neuromarketing applications to your portfolio of services.

Generate more value for your customers!

With neuroscience, it is not possible to lie, evaluate with neuromarketing now.

Medimos de manera científica
la reacción inmediata que despierta tu marca

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CONTACTO

5271 3663 / 5272 8241

contacto@neuromarketing.org.mx

Col. Polanco, Reforma, Ciudad de México

Copyright © 2021 Neuro Psicopedagogía Integral S.A. de C.V.

DESARROLLO DE PRODUCTOS

Crea productos de impacto y asegura su éxito.

  • Mide el nivel de agrado organoléptico de tu producto: aromas, sabores y texturas.
  • Identifica el tipo de emociones que provoca.
  • Evalúa la percepción de tu consumidor ante distintos tipos de atributos.

PRODUCT DEVELOPMENT

Create impact products and ensure their success.
  • Measure the level of organoleptic taste of your product: aromas, flavors, and textures.
  • Identify the type of emotions it provokes.
  • Evaluate your consumer’s perception of different types of attributes.

Branding de marcas y personal

Te ayudamos a crear marcas poderosas y emocionantes que permanecerán en la memoria de tu consumidor.

  • Mide la trayectoria ocular y el efecto sobre la percepción de marca.
  • Descubre los drivers de compra y consumo de la categoría.
  • Mide la preferencia de compra de distintos productos.
  • Descubre qué tan fieles son los clientes a tu marca.
  • Evalúa la influencia que tienen las figuras públicas en las audiencias.

Branding

We help you create powerful and exciting brands that will remain in your consumer’s memory.

  • Measures the eye trajectory and the effect on brand perception.
  • Discover the drivers of purchase and consumption of the category.
  • Measure the purchase preference of different products.
  • Find out how loyal customers are to your brand.
  • Assess the influence public figures have on audiences.

Ejecución PDV

Toma ventaja de la posición de tus productos en el punto de venta y mejora la experiencia de tus clientes.

  • Evalúa los touchpoints del shopper journey dentro del establecimiento.
  • Potencializa el impacto de tus planogramas y anaqueles.
  • Analiza el desempeño de tu material POP.
  • Estudia la sensibilidad de precio de tus productos.
  • Analiza los árboles de decisión.

POS execution

Take advantage of the position of your products at the point of sale and improve the experience of your customers.

  • Evaluate the touchpoints of the shopper’s journey within the establishment.
  • Potentiate the impact of your planograms and shelves.
  • Analyze the performance of your POP material.
  • Study the price sensitivity of your products.

*Analyze the decision trees.

Diseño de material impreso y digital

Crea materiales de impacto y analiza su desempeño.

  • Evalúa la exploración ocular de tus posters y banners.
  • Resalta estratégicamente los elementos más relevantes de tus diseños. (Descubre la zona de mayor impacto para colocar tu logo.)
  • Elige el diseño que mejor refleje la personalidad de tu marca y que genere mayor impacto emocional.

 

Design of printed and digital material

Create impact materials and analyze their performance.

  • Evaluate the eye examination of your posters and banners.
  • Strategically highlight the most relevant elements of your designs. (Discover the area of greatest impact to place your logo.)
  • Choose the design that best reflects the personality of your brand and that generates the greatest emotional impact.

User experience

Evalúa la experiencia de tus clientes desde cualquier punto de contacto, ya sea online u offline, descubre qué les agrada y la manera de ofrecerles una experiencia inolvidable.

  • Productos / Servicios
  • User / Shopper Journey
  • Navegación en la oferta digital (Redes sociales, Sitios web, Apps)

User Experience

Evaluate your customers’ experience from any point of contact, whether online or offline, discover what they like and how to offer them an unforgettable experience.

  • Products / Services
  • User / Shopper Journey
  • Navigation in the digital offer (Social networks, Websites, Apps)

Campañas de comunicación offline y online

Contamos con una solución integral para evaluar la efectividad de la comunicación y de los materiales publicitarios y así asegurar un verdadero impacto en tu consumidor.

  • Evalúa caminos creativos, animatics, spots de radio, TV, digitales, infomerciales, programas y discursos.
  • Analiza segundo a segundo y resalta las escenas de mayor impacto en tus materiales.
  • Evalúa la historia creativa y determina si captura la atención de tu audiencia y se comprende el mensaje.
  • Descubre qué tipo de emociones provocan las piezas.

Offline and online communication campaigns

We have a comprehensive solution to evaluate the effectiveness of communication and advertising materials and thus ensure a true impact on your consumer.

  • Evaluate creative paths, animatics, radio spots, TV, digital, infomercials, programs, and speeches.
  • Analyze second by second and highlight the scenes with the greatest impact on your materials.
  • Evaluate the creative story and determine if it captures your audience’s attention and the message is understood.
  • Find out what kind of emotions the pieces provoke.

Organizacional

Te ayudamos a evaluar la cultura organizacional, el liderazgo en la empresa y la comunicación interna.

  • Descubre la percepción de tus colaboradores, respecto a la empresa, los directivos y la cultura organizacional entre otros.
  • Evalúa el desempeño de candidatos y empleados.
  • Conoce con precisión científica lo que tus colaboradores piensan, sin el sesgo de preguntar.

Organizational

We help you to evaluate the organizational culture, leadership in the company, and internal communication.

  • Discover the perception of your collaborators, regarding the company, managers, and organizational culture among others.
  • Evaluate the performance of candidates and employees.
  • Know with scientific precision what your collaborators think, without the bias of asking.

Político

Descubre las preferencias e intención de voto de tu electorado con una metodología libre de sesgos.

  • A través de una prueba neurocientífica conoce los valores clave que rigen la elección de voto por un partido o figura política.
  • Evalúa la percepción no consciente de estos valores entre grupos como leales y switchers, y con cuáles asocian a cada partido.
  • Descubre el poder de los votantes indecisos.

Politician

Discover the preferences and voting intention of your electorate with a bias-free methodology.

  • Through a neuroscientific test, he knows the key values that govern the choice of the vote for a party or political figure.
  • It evaluates the unconscious perception of these values among groups such as loyalists and switchers, and with which they associate each party.
  • Discover the power of undecided voters.

SOLUCIONES ONLINE

Mediante una aplicación web podrás medir la percepción de una marca, logotipo, producto, persona, servicio, etc. con respecto a una batería de atributos. 

También podrás determinar cuáles son los principales drivers de elección para una categoría de productos o servicios.

Online Solutions

Through a web application, you can measure the perception of a brand, logo, product, person, service, etc. with respect to a battery of attributes.

You can also determine which are the main drivers of choice for a category of products or services.